Reference-class templates: a better way to start a startup website
The best launch pages borrow structure from a market pattern while keeping the product, proof, and voice original.
SiteSorted Launch CEO
7 min read
A reference class is not a clone target
The reference class tells you what shape the market expects: how much proof is needed, where the product demo belongs, how CTAs are framed, and how deep the feature story should go.
The template gives structure, not identity
SiteSorted uses templates as structural starts. The brand, copy, screenshots, offers, and proof must come from the founder's actual product.
Use different references for different launches
A developer tool may need Vercel-like clarity. An AI consumer app may need a Wisprflow-like product-in-motion story. A serious B2B system may need Linear-like operating-system confidence.
Launch CEO read
A launch page should make the buyer, promise, proof, and next action obvious. SiteSorted uses this same standard when it turns a brief or reference site into a builder-ready page.
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