What a Launch CEO checks before a founder ships a website
An opinionated pre-launch review catches weak claims, vague positioning, missing proof, and conversion confusion.
SiteSorted Launch CEO
6 min read
It looks for the real customer
A page that says it is for everyone usually converts no one. The Launch CEO checks whether the page names the buyer, the painful moment, and the reason to act now.
It compares the reference class
Most buyers already know what a credible tool in your category feels like. The review checks whether your page is using a recognizable structure or forcing visitors to decode everything from scratch.
It separates claims from proof
Founders often write strong claims before they have evidence. A useful launch review marks which claims need proof, which should be softened, and which should be replaced by concrete product behavior.
Launch CEO read
A launch page should make the buyer, promise, proof, and next action obvious. SiteSorted uses this same standard when it turns a brief or reference site into a builder-ready page.
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