Founder
Founder intake
Clarifies product, buyer, launch stage, proof, and conversion goal before the builder starts.
Launch CEO
A website creation partner, not another generic site generator.
SiteSorted interviews the founder, audits the current website, researches reference-class leaders, and builds an editable launch site from product truth.
Reference
Reference shell
Uses the prompt-first launch shell and reference-class clones without copying protected identity.
Builder
Builder handoff
Outputs an editable website plus proof packet, not a static one-off mockup.